Expanding Overseas & Empowering the Silk Road|Shandong Yimengshan Glass Group Officially Launches South African Overseas Operation Center

近日,山东知名龙头企业——山东沂蒙山玻璃集团有限公司海外布局再落重子,在南非最大港口城市德班纳塔尔港正式设立纳塔尔邦杰玻璃制品海外运营中心(KwaZulu-Natal Bunger Glass Products Overseas Operation Center)。

此次海外支点落地,是企业深度践行国家“走出去”发展战略 (Going Global Strategy)、赋能“一带一路”共建倡议 (The Belt and Road Initiative) 的标志性实践,也是临沂本土民营企业深耕国际化市场、参与全球产业分工的典型示范案例。

该海外运营中心为纯外贸服务枢纽,不涉及当地建厂生产,主要承担国际贸易、海外仓储、区域分拨、物流配送及本土化售后技术服务等核心职能,是沂蒙山玻璃集团深耕南部非洲市场打造的国际化供应链枢纽(International Supply Chain Hub),重点专注汽摩交通工具安全玻璃的全球出口与配套供应。

依托南非德班纳塔尔港得天独厚的世界级港口航运优势(Natal Port International Shipping Advantages),企业成功打通稳定畅通的中国至南部非洲玻璃产品跨境贸易通道,有效缩短海外客户订货周期、大幅降低跨境物流成本,业务辐射南非、津巴布韦、博茨瓦纳、纳米比亚等多个非洲国家,全面提升中国汽摩玻璃产品在南部非洲市场的供应效率与服务质量。

当前,非洲大陆基础设施建设持续升级,城镇化发展步伐不断加快,三轮客运摩托车(Tuk-tuk / Three-wheeler Vehicle)作为非洲民众最普及、最核心的民生出行交通工具,市场保有量庞大,逐年需求稳步攀升,区域交通安全玻璃配套缺口持续扩大。

南非作为非洲核心经济体、金砖国家成员(BRICS Member State),同时也是“一带一路”倡议在非洲的重要战略支点,是整个南部非洲汽摩零配件进出口贸易的核心集散枢纽。

受当地技术、产能及产业链条件限制,南非本土高端合规交通安全玻璃产能严重不足,长期高度依赖中国高品质进口产品。

据当地轻工业权威机构数据统计,非洲大陆年度安全玻璃市场需求约6.3亿重量箱(630 Million Weight Cases),而本土实际产能仅8000万重量箱(80 Million Weight Cases),巨大的供需缺口为中国制造出海发展提供了广阔的市场空间。

凭借过硬的产品品质、成熟的出口供应链体系和良好的国际品牌信誉,山东沂蒙山玻璃集团经过多轮商务洽谈与严格资质审核,成功进驻南非市场,正式成为南非当地BAJAJ、TVS两大主流三轮机车品牌官方配套玻璃供应商(Official Authorized Glass Supplier of BAJAJ & TVS),专业供应三轮机车前挡风玻璃、侧窗玻璃及全系配套安全玻璃产品,所有产品严格对标国际安全标准(International Safety Standards),具备抗冲击、防碎裂、高透光、耐磨损、性能稳定等突出优势,完美适配非洲复杂路况与高温气候环境,实现了海外运营中心落地与头部终端品牌签约合作的双向突破,真正形成中国源头生产、非洲本土直销、属地化专业服务的成熟外贸运营模式。

山东沂蒙山玻璃集团有限公司总经理刘永刚表示,沂蒙山玻璃集团长期深耕交通工具专用安全玻璃研发、生产与出口领域,专注汽车、摩托车、三轮机车配套玻璃产品的精细化制造与海外市场拓展,企业生产标准、品控体系、出口资质、供应链配套均处于国内行业领先水平。作为源自沂蒙革命老区的本土民营企业,企业始终坚守实干担当、开放突围的发展理念,积极响应国家内外贸一体化发展部署,主动融入“一带一路”国际经贸合作格局,持续推动山东制造(Shandong Manufacturing)、中国制造(Chinese Manufacturing)走出国门、深耕非洲、走向全球。南非凭借优越的区位优势、成熟的商贸体系和广阔的市场潜力,是集团布局非洲全球化战略的核心支点,依托南非海外运营中心,企业将持续深耕非洲汽摩交通配套细分市场,持续输出高品质、高附加值的现代化安全玻璃产品,全力搭建中国玻璃制造产业与非洲消费市场的双向贸易桥梁,助力中非产业互补、经贸共赢。

下一步,山东沂蒙山玻璃集团将持续深化非洲全球化海外战略(African Global Overseas Strategy),持续扩容升级南非海外仓储供应链体系,不断扩大南部非洲市场覆盖范围,深耕BAJAJ、TVSking全系车型配套业务,持续拓展更多非洲本土车企战略合作资源,迭代升级高端出口型安全玻璃产品,持续增强企业国际市场核心竞争力。集团将持续以实体外贸赋能“一带一路”中非经贸高质量发展,持续擦亮沂蒙企业、山东制造、中国外贸的国际化名片,助力国内民营实体企业稳步实现国际化、品牌化、全球化发展。

Recently, Shandong leading enterprise Shandong Yimengshan Glass Group Co., Ltd. has further expanded its global layout and officially established the KwaZulu-Natal Bunger Glass Products Overseas Operation Center in Durban, the largest port city in South Africa. The establishment marks a key practice of the company implementing China’s Going Global Strategy and empowering The Belt and Road Initiative, and serves as a typical example for Linyi local private enterprises to explore the international market and participate in global industrial cooperation. As a pure foreign trade service hub without local manufacturing factories, the overseas center focuses on international trade, overseas warehousing, regional distribution, logistics delivery and localized after-sales technical services. As the core International Supply Chain Hub of Yimengshan Glass in Southern Africa, it mainly specializes in the global export and supporting supply of automobile and motorcycle safety glass. Relying on the world-class shipping advantages of Natal Port in Durban, the company has built a stable cross-border trade channel for glass products between China and Southern Africa, greatly shortened the order cycle for overseas customers, reduced cross-border logistics costs, and covered South Africa, Zimbabwe, Botswana, Namibia and other African countries, comprehensively improving the supply efficiency and service quality of Chinese auto and motorcycle glass products in Southern Africa.

With the continuous upgrading of infrastructure and urbanization across Africa, three-wheeler tuk-tuk vehicles have become the most popular livelihood transportation tool for African people, with huge market stock and rapidly growing annual demand, resulting in a long-term shortage of supporting traffic safety glass. As the core economic power in Africa, an official BRICS Member State, and a key strategic fulcrum of The Belt and Road Initiative in Africa, South Africa is the core import and export hub for auto and motorcycle parts in Southern Africa. Restricted by local technology, production capacity and industrial chain conditions, South Africa lacks high-end qualified traffic safety glass production capacity and highly relies on high-quality imported products from China. According to authoritative local industry statistics, Africa’s annual safety glass market demand reaches 630 million weight cases, while local production capacity is only 80 million weight cases, creating a huge market gap for Chinese manufacturing exports.

With reliable product quality, mature export supply chain system and excellent international brand reputation, Shandong Yimengshan Glass Group successfully entered the South African market after multiple rounds of business negotiations and strict qualification reviews, and officially became the Official Authorized Glass Supplier for South Africa’s mainstream three-wheeler brands BAJAJ and TVS. The company provides full-series windshields, side windows and supporting safety glass for three-wheeler vehicles. All products strictly comply with International Safety Standards, featuring impact resistance, anti-breakage, high light transmittance and high durability, fully adapting to complex road conditions and high-temperature climate in Africa. The company achieved dual breakthroughs of overseas center settlement and cooperation with local top terminal brands, forming a mature foreign trade operation mode of domestic production, African direct sales and localized professional services.

Liu Yonggang, General Manager of Shandong Yimengshan Glass Group Co., Ltd., stated that Yimengshan Glass Group has long been committed to the R&D, production and export of special safety glass for vehicles, focusing on the refined manufacturing and overseas market expansion of supporting glass for automobiles, motorcycles and three-wheelers. The enterprise’s production standards, quality control systems, export qualifications and supply chain supporting capabilities rank at the leading level of the domestic industry. As a private enterprise originating from the Yimeng Revolutionary Old Area, the company adheres to the development concept of pragmatic responsibility and open breakthrough, actively responds to the national integrated domestic and foreign trade development strategy, integrates into the international economic and trade cooperation pattern of The Belt and Road Initiative, and continuously promotes Shandong Manufacturing and Chinese Manufacturing to go global, take root in Africa and expand worldwide. Benefiting from superior geographical location, mature commercial system and huge market potential, South Africa serves as the core fulcrum for the Group’s African global strategy. Relying on the South African overseas operation center, the Group will continue to deeply cultivate the African auto and motorcycle supporting market, continuously export high-quality and high-value modern safety glass products, and build a two-way trade bridge between China’s glass manufacturing industry and African consumer markets to achieve industrial complementarity and economic and trade win-win cooperation between China and Africa.

In the next stage, Shandong Yimengshan Glass Group will further deepen its African Global Overseas Strategy, continuously expand and upgrade the overseas warehousing and supply chain system in South Africa, expand market coverage in Southern Africa, deepen supporting business cooperation with BAJAJ and TVS, develop more strategic cooperation resources with local African automobile enterprises, upgrade high-end export safety glass products, and strengthen core competitiveness in the international market. The Group will continue to empower the high-quality development of China-Africa economic and trade cooperation under The Belt and Road Initiative through real economy and foreign trade, polish the international brand reputation of Yimeng enterprises, Shandong Manufacturing and Chinese foreign trade, and help domestic private enterprises achieve steady internationalization, branding and global development.